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Hindustan Zinc Unveils a New Campaign #ZincCity: Uniting Udaipur Through a Vibrant Cultural Tapestry

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Udaipur, January 10, 2024: Nestled amidst the serene landscapes of Rajasthan, Udaipur, the ‘City of

Lakes,’ has captivated the world with its rich history, vibrant culture, and breathtaking beauty. A new

thread is being woven into the tapestry of Udaipur. On its foundation day, Hindustan Zinc, a subsidiary

arm of Vedanta and the worldsecond-largest producer of Zinc, headquartered in Udaipur, today

launched a new campaign called #ZincCity, which will act as a platform to celebrate Udaipur cultural

spirit through Hindustan’s Zinc’s various initiatives focused on communities and the environment.

Zinc City aims to bring people from all walks together across India and globally by curating and

supporting a kaleidoscope of events. The company plans to organize events such as Music Festivals,

Marathons, and Football Tournaments among others, positioning Udaipur as a prominent destination

for celebrating India and its varied culture.

Additionally, Zinc City will also focus on community development initiatives such as Sakhi Utsav, Bird

Festival, National Youth Day, and initiatives around encouraging women in mining. From an

environmental perspective, Zinc City will focus on initiatives around World Water Day and World

Environment Day, reiterating its unwavering commitment towards a sustainable future.

Through Zinc City, Hindustan Zinc plans to showcase Udaipur’s rich cultural heritage and the

contribution of Zinc in driving the force to foster holistic growth of communities and the environment,

aligned with the economic growth of the country.

About Hindustan Zinc

Hindustan Zinc, a Vedanta Group company in Zinc-Lead and Silver business, is world’s 2nd largest

integrated Zinc producer and 5th largest Silver producer. The company governs about ~75% of the

growing Zinc market in India, with its headquarters at Udaipur along with Zinc-Lead mines and smelting

complexes spread across the state of Rajasthan. Hindustan Zinc is self-sufficient in power with captive

thermal power plants and has ventured into green energy by setting up wind power plants. The

company has secured the highest CSA score of 85 in the  Global Corporate Sustainability Assessment

in 2023 amongst Metals Mining companies. Hindustan Zinc is a certified Water Positive company and

is the only Indian company to be recognized at the Global Platts Metal Award 2022, winning two

prestigious awards for ‘Industry Leadership Award – Base, Precious & Specialty Metals’ Award and

‘Corporate Social Responsibility’ Award. The company takes pride in having some of the best-in-class

people practices and employee-centric initiatives, which have certified Hindustan Zinc as – ‘Great Place

to Work 2023’, ‘Company with Great Managers 2022’ by People Business and the ‘People-first HR

Excellence Award’. As a socially responsible corporate, Hindustan Zinc has been relentlessly working

towards transforming the lives of 1.7 million people in 237 villages in the states of Rajasthan and

Uttarakhand. The company is among the Top 10 CSR Spenders in India.


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